ITC's packaged iodized salt, Aashirvaad Salt, is carefully refined from the sea water and is subjected to various cleansing procedures to ensure its quality and purity. Post the process, iodine is added in an adequate amount to the extracted salt, which is an essential mineral for your health. The product is available at all the outlets and grocery stores across the country. Aashirvaad is a by-product wing owned by the ITC Ltd. Aashirvaad produces a varied range of foods and ingredients for kitchen needs. In a short period of its existence, Aashirvaad established itself as one of the leading brands in the market across India.